RabiaSiddiquiLab7

In Rick Spence’s article, ‘Put social media to work for you’, he discusses what social media is and uses Naheed Nenshi’s successful campaigning story as an example of its effectiveness. Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki, Facebook, Youtube, or Twitter.

Nenshi has addressed almost every kind of audience by campaigning on different types of sites that people visit which was very effective. He not only created a website in which people could see information and be updated, but he also was very active on Facebook, Twitter, and blogging. He also created his own Iphone application. By addressing so many different things, he reached a lot of people which ultimatly created awareness of his campaign and led him to winning.

This article shows that social media is very effective and necessary in order to inform or educate people because it is the most popular form of media. Even if people do not read the newspaper every morning, they definitely will go on their Facebook and check popular new groups and updates.

At the end of the article, Spence adds a question that asks about peoples businesses. I think this article is trying to encourage businesses to start using social media more in order to become successful because it is becoming almost necessary to do so in order to be known since it is now used by everyone.